My name is
Lina Cherry.

Master Certified Coach (MCC)
Regional Director of Training
for The Middle East and Gulf at
Coach Masters Academy
Coach Supervisor & Mentor

My mission is to grant people a beautiful and peaceful life by helping them find their best versions. I believe in human potential and resourcefulness, and I am passionate about bringing out the very best in everyone.


We all, as human beings, need compassion, kindness and affection. with my experience I trust that I can help you embrace your true self and let go of the things that hold you back. Positive changes usually happen in life outside our comfort zones, all it takes is determination and self-belief. I can help you be ready for whatever challenges life gives you, be it personal or business. Be ready to believe in yourself, understand your self-worth and face the challenges to lead a better life!

I am Lina, an ICF Master Certified Coach and the founder of “Inner Shift”. I helped many people change their lives for the better by looking within and finding their true selves, what they want and what they actually deserve. Furthermore, I have helped others gain awareness and let go of the things that hold them back.

I’m gonna spend the rest of my life making other people feel less broken.

I started my career in coaching by working with a large number of private and corporate clients.

With an educational background in Journalism and work experience in Public Relations, I always felt engaged in listening to people and assisting them with their social and personal problems, which unveiled my passion in supporting others.

Then, with the spread of awareness regarding life coaching in the Middle East, I decided to acquire my first coaching certificate. Therefore, I obtained the ACC level (Associate Certified Coach), and then pursued to obtain the advanced PCC level (Professional Certified Coach). During this journey, I worked with clients on all facets of life, partnering with them and enabling them to experience powerful shifts in their thinking and inspiring them to use their innate capacity to reach their goals.

Within my certifications, I specialized in women empowerment, which gave me the right tools to coach women go through their personal and professional journeys. Through our 1-on-1 sessions, I helped my female clients overcome dated and negative patterns of society, focusing on strengthening and fostering their self-confidence and self-value, to reach the healthy relationships they always desired. Moreover, I worked with teenagers and young adults, to resolves challenges related to bullying at school, self-esteem and self-worth, goal setting and overall understanding their potential.

Being a Life Coach gave me the ability to lend a helping hand to others. I was so fascinated by the power of change and inner shift, from a personal experience which led me to become a better version of myself and from a professional experience as I saw the positive impact I had in others’ lives. I am inspired to keep on giving and reaching higher achievements, therefore I am continuously looking to increase my knowledge and experience. I am now a Master Certified Coach. I obtained the highest level of coaching accreditation from the International Coaching Federation (ICF). Only 4% of the world’s population holds this coaching degree, and I am proud to be one of them.

My personal philosophy for achieving a good life is simple: Stop outsourcing your joy and don’t wait for someone to make you feel happy and good about yourself.

My Certificates

Master Certified Coach 

Professional Certified Coach

Rational Emotive Behavior Therapy

The Neurobiology of Protective Emotions

Compassion for Self and Others

Play, Art and the Brain

7 Emotions – The Body’s Self-Regulating System to Return to Wholeness

Certified Transformational Master Coach

My Degrees

Master in Journalism

Lebanese University
Beirut, Lebanon.

Master Certified Coach

International Coaching Federation